Sales & Marketing

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented...

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions ...

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions ...

Arm yourself with everything you need to quickly become an expert presenter.   The Presentation Workout has been specially designed to help you per...

A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest ec...

Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses t...

Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with...

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use i...

Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and exec...

A fun and humorous introductory book, written in Stephen Browns entertaining and highly distinctive style, that introduces curious readers to the k...

A fun and humorous introductory book, written in Stephen Browns entertaining and highly distinctive style, that introduces curious readers to the k...

Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt f...