Sales & Marketing

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns...

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In thi...

City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies,...

In 2021 after recreational marijuana was legalized in New York, an onslaught of guerilla smoke shops that sold weed began opening all over the city...

Imagine this: one of the country's top hospital administrators partners with one of the nation's top branding and public relations experts. They jo...

Learn to master the #1 lever to growing your personal income: sales.Every great invention and advancement in history took place because someone was...

Focus on the right relationships for better business results. When it comes to business development, professionals often struggle--not from a lack...

This visual bonanza shines the spotlight on 750 striking advertising posters for the musicals and plays of Broadways golden age and shares untold b...

Are you short-changing your digital agency with poor financial management?If you want to grow your profits, to be confident about your cashflow and...

Are you short-changing your digital agency with poor financial management?If you want to grow your profits, to be confident about your cashflow and...

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of ...