Sales & Marketing

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses b...

If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understa...

This book expands the current discussion on ethics, addressing the gap between "headline" ethics cases, which are often extreme and taken from a bu...

Good leadership is something every leader and organization should strive towards. This book serves as a pivotal resource in encouraging the underst...

The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard refere...

This book expands the current discussion on ethics, addressing the gap between "headline" ethics cases, which are often extreme and taken from a bu...

Alcantara, Shinohara, and their contributors evaluate the current state of diversity and inclusion (D&I) within business and higher education i...

Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The chall...

Humanizing LIS Education and Practice: Diversity by Design demonstrates that diversity concerns are relevant to all and need to be approached in a ...

This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understa...

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an acces...

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory t...

Good leadership is something every leader and organization should strive towards. This book serves as a pivotal resource in encouraging the underst...

This book discusses the shifting paradigms in global business environment from the Fourth Industrial Revolution (Industry 4.0) to the Fifth Industr...

This work seeks to reflect both the greater scrutiny of quality of research in international marketing and the diversity of approach. Analytical te...

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at th...

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the str...

Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. ...

The Routledge Companion to Ethics, Politics and Organizations synthesizes and extends existing research on ethics in organizations by explicitly fo...

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) ...

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining ho...

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides ...

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data...

History reveals countless attempts by great minds to solve life’s paradoxes. But what if these attempts miss the point? What if paradox is life?Con...

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basi...

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data...

All management starts with self-management – handle fear and become an authentic leader. Often, the problem with management is not theoretical, but...

Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinant...

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope ...

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize...

Interconnecting the concepts of sustainability, innovation and transformation, this book explains how organizations have successfully transformed t...

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) ...

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religi...

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are int...

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basi...

This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the ...

The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage ...

The book focusses on the challenges faced in the digital age, and the increasing demands for continuous change in an inter-connected digital world....

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, po...

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life pha...

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending fro...

There are, in simple terms, three principal kinds of capital that come necessarily into play when a society is evolving towards improving the lives...

Conscious Capitalism shows how the principles of ancient wisdon are directly relevant to modern day business. Drawing on thirty years of financial ...

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals t...

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporat...

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical a...

Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japa...