Sales & Marketing

With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new bu...

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the ba...

In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnec...

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so...

The 21st century is the age of "neo-liberalism" – a time when the free market is spreading to all areas of economic, political and social life. Yet...

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining ho...

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behav...

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides ...

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies th...

May you sell your spare kidney? May gay men pay surrogates to bear them children? Should we allow betting markets on terrorist attacks and natural ...

Learn how information professionals are addressing the electronic resource issues being faced in their own libraries and around the world! This in...

Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing ana...

Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understa...

Learn how information professionals are addressing the electronic resource issues being faced in their own libraries and around the world! This in...

Business Negotiations in China provides a holistic overview of the institutional, organisational and cultural issues that underpin successful busin...

Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understa...

What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and ...

The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends. Both lea...

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for se...

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and ...

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlin...

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the wor...

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic...

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colo...

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basi...

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consume...

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision...

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Underst...

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that...

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport mu...

Companies can no longer expect to engage in dubious or unethical corporate behaviour without risking their reputation and damaging, perhaps irrevoc...

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic...

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitati...

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants t...

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural m...

Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japa...

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote...

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three ...

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with common...

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributor...

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria an...

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to d...

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice i...

With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new bu...

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business uni...

Trust and Artificial Intelligence: Development and Application of AI Technology explores the crucial role of trust in the development and applicati...