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A01=Michael Boyle
A01=Mike Schmierbach
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Applied Communication Research Methods: Getting Started as a Researcher

English

By (author): Michael Boyle Mike Schmierbach

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:

  • Research in Depthexamples of methods as applied in scholarly research
  • Reflect & Reactproblems and issues that promote reflection and discussion
  • Voices from IndustryQ&As with professionals working in communication industries
  • End-of-Unit Activitiesexercises that reinforce concepts and content

The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

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A01=Michael BoyleA01=Mike SchmierbachAge Group_UncategorizedAuthor_Michael BoyleAuthor_Mike Schmierbachautomatic-updateCategory1=Non-FictionCategory=GTCCategory=HCategory=JFDCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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Product Details
  • Weight: 1165g
  • Dimensions: 203 x 254mm
  • Publication Date: 02 Dec 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780367178710

About Michael BoyleMike Schmierbach

Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University USA.Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University USA.

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