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B01=Alain Decrop
B01=Alan Fyall
B01=Antonia Correia
B01=Metin Kozak
Category1=Non-Fiction
Category=KJS
Category=KNSG
Category=KNSH
Category=RNA
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€100 and above
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Sustainable and Collaborative Tourism in a Digital World

English

This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing. Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal. See more
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Original price €118.99
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Age Group_Uncategorizedautomatic-updateB01=Alain DecropB01=Alan FyallB01=Antonia CorreiaB01=Metin KozakCategory1=Non-FictionCategory=KJSCategory=KNSGCategory=KNSHCategory=RNACOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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Product Details
  • Dimensions: 156 x 234mm
  • Publication Date: 01 Apr 2021
  • Publisher: Goodfellow Publishers Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781911635765

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