{"product_id":"10-principles-of-effective-social-media-marketing","title":"10 Principles of Effective Social Media Marketing","description":"\u003cp\u003e\u003cb\u003eWant to know the essentials for creating social media posts that always make an impact?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThe 10 Principles of Effective Social Media\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003cb\u003eMarketing\u003c\/b\u003e\u003c\/i\u003e is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert \u003cb\u003eJon-Stephen Stansel\u003c\/b\u003e, this guide shows you how to build confidence, sharpen your skills, and create posts that consistently connect with your audience.\u003cbr\u003e\u003cbr\u003ePacked with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:\u003cbr\u003e\u003cbr\u003e- Understand your tone of voice and use it consistently\u003cbr\u003e- Create accessible, inclusive content that reaches more people\u003cbr\u003e- Build and manage a social media team that works well together\u003cbr\u003e- Respond with confidence during a social media crisis\u003cbr\u003e\u003cbr\u003eWith straightforward tips and timeless principles, \u003cb\u003e\u003ci\u003eThe 10 Principles of Effective Social Media Marketing\u003c\/i\u003e \u003c\/b\u003egives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e social media essentials, tone of voice, accessibility, teamwork, crisis management\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54465586037080,"sku":"9781398621442","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398621442_e3b92d74-88ab-42d3-a9f0-e9698291abe9.jpg?v=1780031757","url":"https:\/\/agendabookshop.com\/products\/10-principles-of-effective-social-media-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}