{"product_id":"a-nation-fermented-beer-bavaria-and-the-making-of-modern-germany","title":"Nation Fermented","description":"How did beer become one of the central commodities associated with the German nation? How did a little-known provincial production standard – the Reinheitsgebot, or Beer Purity Law – become a pillar of national consumer sentiments? How did the jovial, beer-drinking German become a fixture in the global imagination?\n\nWhile the connection between beer and Germany seems self-evident, A Nation Fermented reveals how it was produced through a strange brew of regional commercial and political pressures. Spanning from the late nineteenth century to the last decades of the twentieth, A Nation Fermented argues that the economic, regulatory, and cultural weight of Bavaria shaped the German nation in profound ways. Drawing on sources from over a dozen archives and repositories, Terrell weaves together subjects ranging from tax law to advertising, public health to European integration, and agriculture to global stereotypes. \n\nOffering a history of the Germany that Bavaria made over the twentieth century, A Nation Fermented eschews both sharp temporal divisions and a conventional focus on northern and industrial Germany. In so doing, Terrell offers a fresh take on the importance of provincial influences and the role of commodities and commerce in shaping the nation.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":54031299772760,"sku":null,"price":45.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780198881834.jpg?v=1778621426","url":"https:\/\/agendabookshop.com\/products\/a-nation-fermented-beer-bavaria-and-the-making-of-modern-germany","provider":"Agenda Bookshop","version":"1.0","type":"link"}