{"product_id":"a-new-history-of-made-in-italy-fashion-and-textiles-in-post-war-italy-1","title":"New History of \"Made in Italy\"","description":"\u003cp\u003e\u003cb\u003eShortlisted for the Association of Dress Historians Book of the Year Award, 2024\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the first book to examine the role played by textile manufacturing in the development of fashion in Italy, \u003ci\u003eA New History of ‘Made in Italy’\u003c\/i\u003e investigates Italy’s transition from a country of dressmakers, tailors and small-scale couturiers in the early post-Second World War period to a major producer of ready-to-wear fashion in the 1980s. It takes the reader from Italy’s first internationally attended fashion show in 1951 to \u003ci\u003eTime \u003c\/i\u003emagazine’s Giorgio Armani April 1982 cover story, which signalled the fashion designer’s international arrival, and Milan’s presence as the capital of ready-to-wear.\u003cbr\u003e\u003cbr\u003eChapters focus on the material substance of Italian fashion – textile – looking at questions including the importance of manufacturing quality, design innovation, composition, production techniques, commerce and the role of textile on the country’s overall fashion system. Through these, Lucia Savi brings to light  the importance of synthetic fibres, previously little-known players, such as the \u003ci\u003ecarnettisti \u003c\/i\u003e(a type of textile wholesalers) as well as re-investigating well-known couturiers and designers such as Simonetta, Gianfranco Ferré and Gianni Versace.\u003cbr\u003e\u003cbr\u003eBy looking at how things are made, by whom, and where, this book seeks to unpack the ‘Made in Italy’ label through a focus on making. Informed by extensive archival materials retrieved from a wide range of sources, it brings together the often-separated disciplines of fashion, textile and design history.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":53979501920600,"sku":null,"price":36.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781350247796.jpg?v=1777199447","url":"https:\/\/agendabookshop.com\/products\/a-new-history-of-made-in-italy-fashion-and-textiles-in-post-war-italy-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}