{"product_id":"aaker-on-branding-1","title":"Aaker on Branding","description":"\u003cp\u003e\u003cb\u003eSome companies and products seem to thrive year after year.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat’s their secret? A powerful brand.\u003c\/p\u003e\u003cp\u003eDavid Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.\u003c\/p\u003e\u003cp\u003eNow, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.\u003c\/p\u003e\u003cp\u003eInside, you’ll discover:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe most practical and powerful branding concepts in use today\u003c\/li\u003e\n\u003cli\u003eHow to create and manage a winning brand portfolio\u003c\/li\u003e\n\u003cli\u003eProven ways to strengthen and leverage brand equity\u003c\/li\u003e\n\u003cli\u003eThe \u003cb\u003e5 B’s of branding\u003c\/b\u003e: equity, relevance, image, loyalty, and portfolio\u003c\/li\u003e\n\u003cli\u003eWhat every marketer must know for the digital era\u003c\/li\u003e\n\u003cli\u003eThe game-changing impact of AI on brand strategy\u003c\/li\u003e\n\u003cli\u003e…and much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.\u003c\/p\u003e\u003cp\u003eEngaging, insightful, and story-driven, \u003ci\u003eAaker on Branding, 2nd Edition\u003c\/i\u003e is the definitive guide to building a brand that endures.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet your copy today—and start creating the brand future you want.\u003c\/b\u003e\u003c\/p\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":54486526525784,"sku":"9781636986654","price":21.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781636986654.jpg?v=1765698348","url":"https:\/\/agendabookshop.com\/products\/aaker-on-branding-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}