{"product_id":"absolute-essentials-of-social-marketing","title":"Absolute Essentials of Social Marketing","description":"\u003cp\u003eAbsolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.\u003c\/p\u003e\u003cp\u003eReaders will gain practical knowledge of how to develop, implement, and evaluate effective social change programs through this concise guide. It delivers these benefits through a structured seven-chapter approach covering essential concepts, behavioural strategies, planning methodologies, evaluation techniques, and organizational integration, with practical tools and real-world case studies from diverse global settings.\u003c\/p\u003e\u003cp\u003eThis book serves both students studying various courses with modules on influencing behaviour for social good and professionals in government agencies, NGOs, and for-profit organizations interested in creating social value.\u003c\/p\u003e\u003cp\u003eThe book is supported by case studies, the STELa toolkit with over thirty planning tools, links to key readings, and connections to training provided by the International Social Marketing Association.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":57261322207576,"sku":"9781041193050","price":68.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781041193050_f6bcaf90-607d-4002-800f-ea60225dcfaa.jpg?v=1780119955","url":"https:\/\/agendabookshop.com\/products\/absolute-essentials-of-social-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}