{"product_id":"absolute-essentials-of-strategic-marketing","title":"Absolute Essentials of Strategic Marketing","description":"\u003cp\u003eStrategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy.\u003c\/p\u003e\u003cp\u003eFocused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats.\u003c\/p\u003e\u003cp\u003eEnhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54232354062680,"sku":"9780367437756","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367437756.jpg?v=1779336045","url":"https:\/\/agendabookshop.com\/products\/absolute-essentials-of-strategic-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}