{"product_id":"account-based-growth-unlocking-sustainable-value-through-extraordinary-customer-focus-1","title":"Account-Based Growth","description":"\u003cp\u003e\u003cb\u003eDevelop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMany B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. \u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAccount-Based Growth\u003c\/i\u003e\u003c\/b\u003e introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers.\u003cbr\u003e\u003cbr\u003eEach element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54021238423896,"sku":null,"price":41.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398607446.jpg?v=1780029915","url":"https:\/\/agendabookshop.com\/products\/account-based-growth-unlocking-sustainable-value-through-extraordinary-customer-focus-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}