{"product_id":"adding-value-rle-marketing-1","title":"Adding Value (RLE Marketing)","description":"\u003cp\u003eAn international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234981237080,"sku":"9781138965935","price":61.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138965935.jpg?v=1770471949","url":"https:\/\/agendabookshop.com\/products\/adding-value-rle-marketing-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}