{"product_id":"adventures-in-the-wine-trade-diary-of-a-vintners-scholar","title":"Adventures in the Wine Trade","description":"\u003cp\u003e\u003cem\u003e\"A charming, entertaining, and illuminating read – not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. \"\u003c\/em\u003e - Neil Beckett, Editor, World of Fine Wine\u003c\/p\u003e\n\u003cp\u003eThe memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way – people whose marketing genius was matched only by their desire to put a smile on everyone’s faces. In true vinous style, Ben’s book is sure to do the same.\u003c\/p\u003e\n\u003cp\u003ePlumbing the depths: - Ben’s valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face.\u003c\/p\u003e\n\u003cp\u003e- Englishman abroad: a jolly jaunt through French châteaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime.\u003c\/p\u003e\n\u003cp\u003e- Serious business: Ben’s career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.\u003c\/p\u003e","brand":"ACADEMIE DU VIN LIBRARY LIMITED","offers":[{"title":"Default Title","offer_id":54010034487640,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781913141455_2e6a50bf-1c3a-4a9f-8ee6-a2261246a32b.jpg?v=1777281319","url":"https:\/\/agendabookshop.com\/products\/adventures-in-the-wine-trade-diary-of-a-vintners-scholar","provider":"Agenda Bookshop","version":"1.0","type":"link"}