{"product_id":"advertising-7","title":"Advertising","description":"\u003cp\u003e\u003cem\u003eAdvertising: Critical Approaches\u003c\/em\u003e explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.\u003c\/p\u003e\u003cp\u003eChris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.\u003c\/p\u003e\u003cp\u003eSplit into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eadvertising history\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ecultural, critical and political economy approaches to advertising\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003etexts in advertising\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe reception of advertising\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eadvertising in the home and outdoor advertising\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003econsumer culture.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCase studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe.\u003c\/p\u003e\u003cp\u003eAssessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, \u003ci\u003eAdvertising: Critical Approaches\u003c\/i\u003e illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54255330427224,"sku":"9780415535229","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415535229_93bf076e-09f9-4c49-8087-0a5ddfa60aaf.jpg?v=1768462225","url":"https:\/\/agendabookshop.com\/products\/advertising-7","provider":"Agenda Bookshop","version":"1.0","type":"link"}