{"product_id":"advertising-and-multilingual-repertoires","title":"Advertising and Multilingual Repertoires","description":"\u003cp\u003e\u003cem\u003eAdvertising and Multilingual Repertoires\u003c\/em\u003e explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.\u003c\/p\u003e\u003cp\u003eThis book:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShowcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;\u003c\/li\u003e\n\u003cli\u003eExamines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;\u003c\/li\u003e\n\u003cli\u003eFamiliarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;\u003c\/li\u003e\n\u003cli\u003eDemonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eAdvertising and Multilingual Repertoires \u003c\/i\u003eis key reading for postgraduate students and researchers in the field of language and advertising.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54241123729752,"sku":"9781138218253","price":78.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138218253_b09d3df7-7c91-46e5-bcae-91e8c357fab3.jpg?v=1777628735","url":"https:\/\/agendabookshop.com\/products\/advertising-and-multilingual-repertoires","provider":"Agenda Bookshop","version":"1.0","type":"link"}