{"product_id":"advertising-and-the-mind-of-the-consumer","title":"Advertising and the Mind of the Consumer","description":"\u003cp\u003eBy the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.\u003cbr\u003e\u003cbr\u003eIn this 3rd international edition of \u003ci\u003eAdvertising and the Mind of the Consumer\u003c\/i\u003e, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eAdvertising and the Mind of the Consumer\u003c\/i\u003e is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54262477979992,"sku":"9780367717391","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367717391.jpg?v=1769042726","url":"https:\/\/agendabookshop.com\/products\/advertising-and-the-mind-of-the-consumer","provider":"Agenda Bookshop","version":"1.0","type":"link"}