{"product_id":"advertising-explained-rle-advertising","title":"Advertising Explained","description":"\u003cp\u003eThis work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.\u003c\/p\u003e\u003cp\u003eThe work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.\u003c\/p\u003e\u003cp\u003eAdvertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.\u003c\/p\u003e\u003cp\u003eFirst published in 1949.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234465239384,"sku":"9780415817769","price":137.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415817769_48ae080b-ff68-4a4a-b1d2-3c6d6161349e.jpg?v=1777250717","url":"https:\/\/agendabookshop.com\/products\/advertising-explained-rle-advertising","provider":"Agenda Bookshop","version":"1.0","type":"link"}