{"product_id":"advertising-language-1","title":"Advertising Language","description":"\u003cp\u003e\u003cem\u003eAdvertising Language\u003c\/em\u003e analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54235895824728,"sku":"9780415198356","price":65.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415198356_302e4a09-a0f6-4784-8dee-59063f22412b.jpg?v=1779336952","url":"https:\/\/agendabookshop.com\/products\/advertising-language-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}