{"product_id":"affect-theory-and-translation-on-youtube-1","title":"Affect Theory and Translation on YouTube","description":"The main aim of this book is to contribute to theorising audiovisual translation in today’s digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of ‘self-mediation’. \n\nIn today’s networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. \n\nThis book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today’s participatory digital media culture.","brand":"Edinburgh University Press","offers":[{"title":"Default Product","offer_id":57459852804440,"sku":"9781399502467","price":25.99,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/agendabookshop.com\/products\/affect-theory-and-translation-on-youtube-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}