{"product_id":"affect-theory-and-translation-on-youtube","title":"Affect Theory and Translation on YouTube","description":"The main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'. \n\nIn today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. \n\nThis book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.","brand":"Edinburgh University Press","offers":[{"title":"Default Title","offer_id":54249262317912,"sku":"9781399502450","price":102.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781399502450_71a4e493-741f-4228-bf7d-c70876765e19.jpg?v=1777873519","url":"https:\/\/agendabookshop.com\/products\/affect-theory-and-translation-on-youtube","provider":"Agenda Bookshop","version":"1.0","type":"link"}