{"product_id":"affiliate-program-management-an-hour-a-day","title":"Affiliate Program Management","description":"\u003cb\u003eAffiliate marketing is hot; here's how to get your program going\u003c\/b\u003e  \u003cp\u003eNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular \u003ci\u003eAn Hour a Day\u003c\/i\u003e format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAffiliate marketing programs help boost marketing efforts without incurring excessive costs; this \u003ci\u003eHour a Day\u003c\/i\u003e guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know\u003c\/li\u003e\n\u003cli\u003eOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program\u003c\/li\u003e\n\u003cli\u003eCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAffiliate Program Management: An Hour a Day\u003c\/i\u003e is the do-it-yourself guide to planning and maintaining a successful affiliate program.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54202763575640,"sku":null,"price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470651735_4af59fb8-14f8-407d-9bcf-19a64362e505.jpg?v=1778544036","url":"https:\/\/agendabookshop.com\/products\/affiliate-program-management-an-hour-a-day","provider":"Agenda Bookshop","version":"1.0","type":"link"}