{"product_id":"african-origins-of-rhetoric-1","title":"African Origins of Rhetoric","description":"\u003cp\u003eThrough a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the \"darkness metaphor\" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54245349982552,"sku":"9780415997713","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415997713.jpg?v=1769049933","url":"https:\/\/agendabookshop.com\/products\/african-origins-of-rhetoric-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}