{"product_id":"agro-food-marketing","title":"Agro-food Marketing","description":"The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.","brand":"CABI Publishing","offers":[{"title":"Default Title","offer_id":54228949107032,"sku":"9780851991443","price":78.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780851991443.jpg?v=1771337708","url":"https:\/\/agendabookshop.com\/products\/agro-food-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}