{"product_id":"ai-strategy-for-sales-and-marketing","title":"AI Strategy for Sales and Marketing","description":"\u003cp\u003e\u003cb\u003eWhat do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe second edition of \u003cb\u003e\u003ci\u003eAI Strategy for Sales and Marketing\u003c\/i\u003e\u003c\/b\u003e offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.\u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Apply strategic models to integrate AI across marketing and sales functions\u003cbr\u003e- Utilize data-led decision making to enhance customer experience and loyalty\u003cbr\u003e- Drive organizational change with AI-driven team development and productivity tools\u003cbr\u003e- Manage AI governance and ethical considerations to build consumer trust\u003cbr\u003e\u003cb\u003e- New to this edition:\u003c\/b\u003e Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook\u003cbr\u003e\u003cbr\u003eDesigned for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eStrategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54843929985368,"sku":"9781398622357","price":68.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398622357_37c41797-f942-4af4-9a0b-83d6d455839d.jpg?v=1780031764","url":"https:\/\/agendabookshop.com\/products\/ai-strategy-for-sales-and-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}