{"product_id":"airlines-managing-to-make-money-1","title":"Airlines: Managing to Make Money","description":"Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies.  Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations.   Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.  It is an unparalleled resource for students and airline managers alike.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54228754858328,"sku":"9780754615583","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780754615583.jpg?v=1777122037","url":"https:\/\/agendabookshop.com\/products\/airlines-managing-to-make-money-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}