{"product_id":"applied-public-relations","title":"Applied Public Relations","description":"\u003cp\u003eWith its practical orientation and scope, \u003ci\u003eApplied Public Relations\u003c\/i\u003e is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. \u003c\/p\u003e\u003cp\u003eThrough the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors.\u003c\/p\u003e\u003cp\u003eA focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices.\u003c\/p\u003e\u003cp\u003eThis Third Edition features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students \u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNew \"Professional Insights\" commentaries where practitioners respond to a set of questions relating to their work\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eIncreased emphasis on ethics and social responsibility\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eFully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234412155224,"sku":"9780415526586","price":217.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415526586.jpg?v=1777250717","url":"https:\/\/agendabookshop.com\/products\/applied-public-relations","provider":"Agenda Bookshop","version":"1.0","type":"link"}