{"product_id":"art-of-video-production","title":"Art of Video Production","description":"\u003cp\u003e\u003cem\u003e\"\u003cb\u003eThe Art of Video Production\u003c\/b\u003e, by Leonard Shyles, is a very thorough presentation of the techniques of professional television production, including electronic news-gathering, electronic film production and multicamer outside broadcast work.\"\u003cbr\u003e—\u003c\/em\u003eMEDIA INTERNATIONAL AUSTRALIA\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\"Len Shyles′ \u003cstrong\u003eThe Art of Video Production \u003c\/strong\u003eis a comprehensive text with descriptions of all of the necessary organizational, aesthetic, and technical elements a student needs to progress from a beginning level to an advanced level in one course. This book presents an over-arching sensibility that links media production with the processes of communication, provides many practical examples, and adds ′industry voices′ interviews that do a great job of telling about ways knowledge from the text may be applied in the real world. In short, Shyles′s book is a clear and comprehensive text for a complete course in video production.\"\u003cbr\u003e\u003c\/em\u003e—Barbara Ruth Burke, \u003cem\u003eUniversity of Minnesota, Morris\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Shyles writes with a clarity and simplicity that is often missing in textbooks. He is able to take complicated concepts and break them down so that anyone can understand them. Shyles adeptly includes not only the ′ancient history′ of early television production, but the new frontiers of HD and digital technology. The book also contains fascinating interviews with industry professionals, which students entering the workforce will find helpful. \u003cstrong\u003eThe Art of Video Production \u003c\/strong\u003eprovides an excellent foundation for the video student, both technically and aesthetically.\"\u003cbr\u003e\u003c\/em\u003e—Rick Ricioppo, \u003cem\u003eIllinois State University, School of Communication\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cstrong\u003eThe Art of Video Production\u003c\/strong\u003e is a veritable compendium of practical advice, insights, and tips for aspiring videographers. Deftly written, effectively organized...\"\u003c\/i\u003e\u003cbr\u003e—WISCONSIN BOOKWATCH\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eThe Art of Video Production\u003c\/strong\u003e emphasizes the enduring principles and essential skills of the communication process AND the new digital technologies that are necessary for creating effective video content.\u003c\/p\u003e\u003cp\u003eIn this exciting, new book, author Len Shyles updates the latest developments in digital video production, while preserving the fundamentals. In a style that′s clear, comprehensive, and brief, \u003cb\u003eThe Art of Video Production\u003c\/b\u003e shows you how to make air-quality television programs—with emphasis on both content and production values—so that you can get your points across. This user-friendly text explains the methods for writing, producing, directing, and editing successful television programs.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Art of Video Production\u003c\/b\u003e also features six interviews with industry professionals (including network, freelance, and independent producers, directors, writers, and editors), offering practical advice for those planning careers in the field. These \"Industry Voices\" speak to the profound shift from analog to digital platforms, and offer invaluable insight about its impact.\u003c\/p\u003e\u003cp\u003eIn addition, \u003cb\u003eThe Art of Video Production\u003c\/b\u003e features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrong emphasis on audience analysis concepts useful in all phases of the production process\u003c\/li\u003e\n\u003cli\u003eIn-depth coverage of the nature of the digital shift, and its impact on the convergence of media and telecommunications industries\u003c\/li\u003e\n\u003cli\u003eReview questions, exercises, and professional pointers, designed to help you review and retain material\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eAccompanying Instructor′s Resource CD-Rom\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAn Instructor′s Resource CD contains chapter objectives, suggested activities, test questions, classroom handouts, a list of helpful Web sites, and more!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54260180943192,"sku":"9781412916752","price":215.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412916752.jpg?v=1777816866","url":"https:\/\/agendabookshop.com\/products\/art-of-video-production","provider":"Agenda Bookshop","version":"1.0","type":"link"}