{"product_id":"asking-smarter-questions","title":"Asking Smarter Questions","description":"\u003cp\u003eInsight is the superpower that drives innovation and enables us to understand the world from other peoples’ points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions – questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success – for businesses, universities, charities, and governments.\u003c\/p\u003e\u003cp\u003eFor too long, the simple act of asking questions has been overlooked as almost too trivial to contemplate. \u003ci\u003eAsking Smarter Questions\u003c\/i\u003e seeks to champion the art of curiosity by setting out a framework to make every question count. The fundamental building blocks of insight are data and information, joined together in new and often unpredictable ways. The way we surface new data and information and make meaningful connections between data points is by asking smarter questions. By taking this approach, you can make your organisation a less confrontational, more collaborative, and more productive environment in which to work – particularly in the more distributed and remote settings that will characterise the 2020s.\u003c\/p\u003e\u003cp\u003eManagers, directors, and leaders will find the universal principles, expert interviews, and data-driven recommendations a source of inspiration to share with their teams. \u003ci\u003eAsking Smarter Questions\u003c\/i\u003e is aimed at professionals in businesses and organisations across all sectors, and will help those working in many functions, including market research, intelligence, insight, analytics, strategy, marketing, communications, planning, product development, and innovation.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54247334052184,"sku":"9781032111155","price":179.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032111155_a23e69af-39a2-42e4-b895-241acf062f12.jpg?v=1770508815","url":"https:\/\/agendabookshop.com\/products\/asking-smarter-questions","provider":"Agenda Bookshop","version":"1.0","type":"link"}