{"product_id":"audience-4","title":"Audience","description":"\u003cp\u003eThis accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. \u003c\/p\u003e\u003cp\u003eThis book is \u003ci\u003enot \u003c\/i\u003ea survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates, giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. \u003ci\u003eAudience \u003c\/i\u003esuggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’, it proposes a modified framework for ‘the digital circuit’. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies.\u003c\/p\u003e\u003cp\u003eWritten in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54247704527192,"sku":"9781032539744","price":40.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032539744.jpg?v=1768354217","url":"https:\/\/agendabookshop.com\/products\/audience-4","provider":"Agenda Bookshop","version":"1.0","type":"link"}