{"product_id":"audio-visual-communication-in-the-multiscreen-era","title":"Audio-Visual Communication in the Multiscreen Era","description":"\u003cp\u003eThe book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.\u003c\/p\u003e\u003cp\u003eDrawing on Media System Dependency Theory, the book maps the relationships among the various factors shaping media product consumption. Furthermore, it integrates interpersonal and mass communication into a single analytical system that covers multiple levels, from micro to macro. It also proposes the hypothesis of fluid influence among individuals, interpersonal relationships, and society. The book introduces a novel vector autoregression (VAR) model to evaluate the effects of multiscreen audio-visual communication and provides a practical program implementation system that connects theoretical frameworks with actionable industry applications.\u003c\/p\u003e\u003cp\u003eThis book will offer valuable insights for scholars of media research, audiovisual communication, and cultural studies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55674848084312,"sku":"9781032815947","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032815947_942196fa-f1ab-4e55-9d3e-1f83e709776e.jpg?v=1772093721","url":"https:\/\/agendabookshop.com\/products\/audio-visual-communication-in-the-multiscreen-era","provider":"Agenda Bookshop","version":"1.0","type":"link"}