{"product_id":"authentic-marketing","title":"Authentic Marketing","description":"\u003cp\u003e\u003cb\u003eDevelop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eAuthentic Marketing\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.\u003cbr\u003e\u003cbr\u003eWritten by industry leader \u003cb\u003eVisha Kudhail\u003c\/b\u003e, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Apply audience-first principles to develop creative ideas grounded in real human insight\u003cbr\u003e- Implement data-driven strategies that support authenticity rather than replace it\u003cbr\u003e- Develop frameworks for balancing automation with the emotional intelligence marketing requires\u003cbr\u003e- Optimize campaigns by identifying meaningful audience motivations and behaviours\u003cbr\u003e- Use real-world examples  to strengthen credibility and apply best practices across industries\u003cbr\u003e\u003cbr\u003eWith its balance of strategy, practical guidance and modern industry insight, \u003cb\u003e\u003ci\u003eAuthentic Marketing\u003c\/i\u003e\u003c\/b\u003e helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003emarketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":56408922751320,"sku":"9781398625860","price":63.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398625860.jpg?v=1780117266","url":"https:\/\/agendabookshop.com\/products\/authentic-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}