{"product_id":"authorship-as-promotional-discourse-in-the-screen-industries-1","title":"Authorship as Promotional Discourse in the Screen Industries","description":"\u003cp\u003eThis book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. \u003c\/p\u003e\u003cp\u003eThe research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. \u003c\/p\u003e\u003cp\u003eThe book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54261206417752,"sku":"9780367504045","price":55.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367504045_43fb4c38-8fe2-4a35-b2b1-e31ef5d071f2.jpg?v=1777188637","url":"https:\/\/agendabookshop.com\/products\/authorship-as-promotional-discourse-in-the-screen-industries-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}