{"product_id":"b2b-sales-for-the-entrepreneur","title":"B2B Sales for the Entrepreneur","description":"\u003cp\u003e\u003cstrong\u003eYou didn’t start your business to become a salesperson – but if you want customers, you’ll need to learn how to sell.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales – even if they’ve never sold a thing in their lives.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re building a SaaS product, a consultancy or a complex solution, you’ll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIn this book, you’ll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eRewire your mindset and bounce back from rejection\u003c\/li\u003e\n\u003cli\u003eDefine a compelling value proposition that actually lands\u003c\/li\u003e\n\u003cli\u003eFind, reach and engage ideal customers\u003c\/li\u003e\n\u003cli\u003eHandle objections and negotiate like a pro\u003c\/li\u003e\n\u003cli\u003eClose deals and build long-term client relationships\u003c\/li\u003e\n\u003cli\u003eKnow when (and how) to hire your first salesperson\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith real-world case studies, ready-to-use templates and ‘fieldwork’ exercises at the end of each chapter, this isn’t just a book – it’s a founder’s sales playbook. You’ll move from hesitating to selling with confidence, clarity and authenticity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eYou don’t need to be a natural. You just need the right tools.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re pre-revenue or scaling your first team, \u003cem\u003eB2B Sales for the Entrepreneur \u003c\/em\u003ewill help you sell smarter, grow faster and stay true to your values along the way.\u003c\/p\u003e","brand":"Brown Dog Books","offers":[{"title":"Default Title","offer_id":55674856767832,"sku":"9781839529580","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781839529580.jpg?v=1769883316","url":"https:\/\/agendabookshop.com\/products\/b2b-sales-for-the-entrepreneur","provider":"Agenda Bookshop","version":"1.0","type":"link"}