{"product_id":"baidu-seo","title":"Baidu SEO","description":"\u003cp\u003eSEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)\u003c\/p\u003e \u003cp\u003eIn order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.\u003c\/p\u003e","brand":"ISTE Ltd and John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54221718651224,"sku":"9781786301116","price":172.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781786301116.jpg?v=1780379167","url":"https:\/\/agendabookshop.com\/products\/baidu-seo","provider":"Agenda Bookshop","version":"1.0","type":"link"}