{"product_id":"basics-of-business-start-up","title":"Basics of Business Start-Up","description":"\u003cp\u003e\u003ci\u003eThe Basics of Business Start-Up\u003c\/i\u003e outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship\/small business courses.\u003c\/p\u003e\u003cp\u003eKey features of this book include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA step-by-step, sequential approach, detailing the typical entrepreneurial journey.\u003c\/li\u003e\n\u003cli\u003eNon-technical introduction to the basic business functions, including budgeting, accounting, marketing, and more\u003c\/li\u003e\n\u003cli\u003eA readable and accessible beginner’s guide to entrepreneurship and business start-up\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWritten in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54763081859416,"sku":"9781032969527","price":46.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032969527_4c8949ee-3bc1-4bd5-ab3b-20146c09b09e.jpg?v=1780408831","url":"https:\/\/agendabookshop.com\/products\/basics-of-business-start-up","provider":"Agenda Bookshop","version":"1.0","type":"link"}