{"product_id":"be-your-own-lobbyist","title":"Be Your Own Lobbyist","description":"This book is the businessperson's guide to influencing government decisions without incurring the cost of a professional lobbyist, at a time when those decisions are, increasingly, a key to survival.\nWhen big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own—until now. Equally useful to entrepreneurs and established owner\/managers, \u003ci\u003eBe Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government\u003c\/i\u003e is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ.\n\nReaders will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy—targeting, tools, and tactics—but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, \u003ci\u003eBe Your Own Lobbyist\u003c\/i\u003e shows how even a small business can get a fair shake in the halls of government.","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Product","offer_id":54220307104088,"sku":"9780313381553","price":52.99,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/be-your-own-lobbyist","provider":"Agenda Bookshop","version":"1.0","type":"link"}