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Beat the Incumbent: The Strategies and Tactics to Win Elections

English

By (author): Louis Perron

Incumbents enjoy many advantages when they seek reelection, but their distinct disadvantages (such as not fulfilling promises or staying within the status quo) are ripe weaknesses for opposing candidates to knock them down. Studying the USs Barack Obama, Ukraines Volodymyr Zelensky, and Frances Emmanuel Macron, among many other candidates, political strategist Louis Perron, PhD, describes tactics to assess the strength of the incumbent, the quality of the challenger, and how to control and win a campaign.

Readers interested in running for office or in assisting a political campaign will learn how to build a top-notch team, define your target audience, increase your media presence, develop your message, advertise effectively, deliver great speeches, and prepare to win debates. For relatively new challengers, Perron demonstrates how lack of experience has become less important and how these weaknesses can be neutralized. When campaigns turn ugly and play dirty, he instructs candidates how to combat against character attacks and how they can make a comeback if they lose the election.

With over a decade of experience orchestrating political campaigns around the globe, Perrons Beat the Incumbent is the essential step-by-step guide for any level of political office to challenge an incumbent and, once victory is claimed, how you can avoid the same traps to effect change and win reelection.

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Current price €31.27
Original price €33.99
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Product Details
  • Dimensions: 152 x 228mm
  • Publication Date: 29 Feb 2024
  • Publisher: Diversion Books
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781635768404

About Louis Perron

Louis Perron PhD is a political scientist consultant and TEDx speaker based in Switzerland. He has won dozens of election campaigns in various countriesfrom big city mayors to presidents. He speaks fluent English French and German and is a frequent commentator on election campaigns in the news and has been teaching political marketing for more than a decade.

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