{"product_id":"becoming-the-experience-maker-2nd-edition","title":"Becoming The Experience Maker (2nd Edition)","description":"\u003cp\u003e\u003cb\u003eIn today’s competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn’t have to be complicated or expensive.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBecoming The Experience Maker\u003c\/i\u003e, Dan Gingiss introduces the proven \u003cb\u003eWISER framework\u003c\/b\u003e—Witty, Immersive, Shareable, Extraordinary, and Responsive—showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside this expanded second edition, you’ll discover:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eA step-by-step framework for creating memorable customer experiences\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePractical strategies for both B2B and B2C businesses\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eInsights on today’s biggest challenges—including AI, crisis management, and digital experience design\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eHow to foster a customer-centric culture where every employee plays a role\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.” \u003c\/i\u003e\u0026gt;—Jay Baer, Author of 7 books, including The Time to Win\u003c\/p\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":54763083104600,"sku":"9781636987279","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781636987279_0829eda5-a10a-414a-b362-eddfac03971b.jpg?v=1765710947","url":"https:\/\/agendabookshop.com\/products\/becoming-the-experience-maker-2nd-edition","provider":"Agenda Bookshop","version":"1.0","type":"link"}