{"product_id":"beginnings-of-communication-study-in-america-1","title":"Beginnings of Communication Study in America","description":"Considered by most to be the founder of the field of  communication studies, Wilbur Schramm  could not be more qualified to write The Beginnings of  Communication Study in America.  This  momentous new work acknowledges the seminal  contributions of four inspirational  scientists whose theories and methods were the foundation  for the discipline called  communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt  Lewin, and Carl I. Hovland. This  final collection of Wilbur Schramm′s perspective in its  unfinished form, contains many of his  personal insights on the field  of communication. The  editors have supplemented this volume  posthumously by providing a chapter that completes the story  of how communication study  spread among U.S. Universities, and also contains an  exceptional account of the story of  Schramm himself, as the founder of communication, and the  widespread agreement on his  preeminence.  The Beginnings of Communication Study in America will  fulfill a great need for students,  and researchers in mass communication, communication theory,  and speech who are interested  on the origins and history of communication study, and the  significance of Wilbur Schramm′s  work.","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54246766018904,"sku":"9780761907169","price":105.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761907169_274a95eb-a3db-46ab-94fc-65f44dda476b.jpg?v=1777784472","url":"https:\/\/agendabookshop.com\/products\/beginnings-of-communication-study-in-america-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}