{"product_id":"better-make-it-real","title":"Better Make It Real","description":"\u003cp\u003eA comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.\u003c\/p\u003e\u003cp\u003eFor the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that organizations will revert to \"business as usual\" once the economy recovers. Moreover, U.S. job satisfaction is at a 22-year-low, according to a 2010 Conference Board report, and by most every measure, the consumer outlook is bleak.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe \u003ci\u003egood\u003c\/i\u003e news?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOrganizational authenticity is attainable, declares Morin in \u003ci\u003eBetter Make it Real\u003c\/i\u003e. However, it isn't the goal, she says, but the result of providing, consistently and continuously, an authentic \"total experience\" to your stakeholders—workers, customers, vendors, and other business partners. In other words, Morin affirms, authenticity isn't a destination—it's an ongoing journey that will serve to differentiate any organization in its marketplace, which too often is littered with fakes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMorin's recommended roadmap is Kahler Slater's Total Experience Design—a specific, step-by-step process for designing stakeholder experiences that are \"authentic, intentional, and wholly integrated.\" In \u003ci\u003eBetter Make It Real\u003c\/i\u003e, Morin offers a comprehensive guide to implementing Total Experience Design inside organizations of all types and sizes. She also shares behind-the-scenes stories from Kahler Slater projects and clients, including Google, Robert Redford's Sundance Cinemas, Monster.com, and numerous entrepreneurial enterprises.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBottom line: Organizational authenticity is sorely lacking—and urgently needed. On the heels of the Great Recession, Morin rolls out a roadmap to \"real\"—helping executives and entrepreneurs find their way forward.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003eProvides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types \u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003eOffers a step-by-step process leaders of any organization can apply and benefit from\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003eDraws directly from Kahler Slater's case files\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Product","offer_id":54220267389272,"sku":"9780313376801","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780313376801__67c1f01979e92_9541eddc-dfda-4538-bf5b-f9e6ee491c2e.jpg?v=1741158502","url":"https:\/\/agendabookshop.com\/products\/better-make-it-real","provider":"Agenda Bookshop","version":"1.0","type":"link"}