{"product_id":"beyond-advertising","title":"Beyond Advertising","description":"\u003cp\u003eThe fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?\u003c\/p\u003e \u003cp\u003eBeyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.\u003c\/p\u003e \u003cp\u003eThis book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHolistically orchestrate and allocate resources across all touchpoints\u003c\/li\u003e\n\u003cli\u003eRedefine expectations of success to align for multi-win outcomes\u003c\/li\u003e\n\u003cli\u003eProvide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story\u003c\/li\u003e\n\u003cli\u003eDevelop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54222689632600,"sku":"9781119074229","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119074229__67731af6c6629.jpg?v=1741160477","url":"https:\/\/agendabookshop.com\/products\/beyond-advertising","provider":"Agenda Bookshop","version":"1.0","type":"link"}