{"product_id":"beyond-squid-game","title":"Beyond Squid Game","description":"\u003cp\u003e\u003cb\u003eExamining Netflix’s global influence through its complex global-local dynamics in Korean media.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Korea is a global entertainment powerhouse, thanks in no small part to Netflix. Analyzing the artistry and industry behind Netflix-produced Korean hits like \u003ci\u003eSquid Game\u003c\/i\u003e, \u003ci\u003eThe Glory\u003c\/i\u003e, and \u003ci\u003eNarco-Saints\u003c\/i\u003e, Benjamin Han argues that Korea is ground zero for an emerging “Netflix Paradigm.” The US-based streaming platform generates massive profits by erasing boundaries of foreign and domestic production, even as it underscores the resilience of the national media within global popular culture. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBeyond\u003c\/i\u003e Squid Game breaks down the intricate and often ambivalent relationship between Netflix and the Korean media business, drawing on interviews with creative workers navigating the streaming giant’s ever-increasing economic and cultural power. Challenging narratives that present Netflix as a revolutionary disruptor, Han shows how the company has replicated abroad the precarious labor conditions and tensions over intellectual property from which US studios have long benefited. At the same time, \u003ci\u003eBeyond\u003c\/i\u003e Squid Game underscores the complex dynamics of a globalized media industry in which cultural imperialism thrives on localization and perceived authenticity. \u003c\/p\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":56541362520408,"sku":"9781477333938","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781477333938_919cd1e9-13f6-4fcd-8dd9-ca0a7138869d.jpg?v=1780437633","url":"https:\/\/agendabookshop.com\/products\/beyond-squid-game","provider":"Agenda Bookshop","version":"1.0","type":"link"}