{"product_id":"big-data-marketing","title":"Big Data Marketing","description":"\u003cb\u003eLeverage big data insights to improve customer experiences and insure business success\u003c\/b\u003e \u003cp\u003eMany of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. \u003ci\u003eBig Data Marketing\u003c\/i\u003e provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, \u003ci\u003eBig Data Marketing\u003c\/i\u003e will help you discover the remedy offered by data-driven marketing.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eExplains how marketers can use data to learn what they need to know\u003c\/li\u003e\n\u003cli\u003eDetails strategies to drive marketing relevance and Return On Marketing Investment (ROMI)\u003c\/li\u003e\n\u003cli\u003eProvides a five-step approach in the journey to a more data-driven marketing organization\u003c\/li\u003e\n\u003cli\u003eAuthor Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBig Data Marketing\u003c\/i\u003e reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54222712111448,"sku":"9781118733899","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781118733899__67655b3b73007.jpg?v=1741160423","url":"https:\/\/agendabookshop.com\/products\/big-data-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}