{"product_id":"big-data-mba","title":"Big Data MBA","description":"\u003cp\u003e\u003cb\u003eIntegrate big data into business to drive competitive advantage and sustainable success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Data MBA\u003c\/i\u003e brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce.\u003c\/p\u003e \u003cp\u003eBusiness stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eUnderstand \u003ci\u003ewhere\u003c\/i\u003e and \u003ci\u003ehow\u003c\/i\u003e to leverage big data\u003c\/li\u003e\n\u003cli\u003eIntegrate analytics into everyday operations\u003c\/li\u003e\n\u003cli\u003eStructure your organization to drive analytic insights\u003c\/li\u003e\n\u003cli\u003eOptimize processes, uncover opportunities, and stand out from the rest\u003c\/li\u003e\n\u003cli\u003eHelp business stakeholders to “think like a data scientist”\u003c\/li\u003e\n\u003cli\u003eUnderstand appropriate business application of different analytic techniques\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIf you want data to transform your business, you need to know how to put it to use. \u003ci\u003eBig Data MBA\u003c\/i\u003e shows you how to implement big data and analytics to make better decisions.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54231947215192,"sku":"9781119181118","price":41.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119181118.jpg?v=1780392649","url":"https:\/\/agendabookshop.com\/products\/big-data-mba","provider":"Agenda Bookshop","version":"1.0","type":"link"}