{"product_id":"blackwell-encyclopedia-of-management-marketing","title":"Blackwell Encyclopedia of Management, Marketing","description":"This second edition of the \u003ci\u003eThe Blackwell Encyclopedia of Marketing\u003c\/i\u003e has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.  \u003cul\u003e\n\u003cli\u003eFeatures over 250 entries\u003c\/li\u003e\n\u003cli\u003eIncludes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy\u003c\/li\u003e\n\u003cli\u003eAssesses the implications of developments in new information and communications technologies\u003c\/li\u003e\n\u003cli\u003eContains extensive revisions to the section on retailing to embrace contemporary trends\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Product","offer_id":54217624224088,"sku":"9781405102544","price":124.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781405102544__677265206f12e.jpg?v=1741157047","url":"https:\/\/agendabookshop.com\/products\/blackwell-encyclopedia-of-management-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}