{"product_id":"blind-spots-3","title":"Blind Spots","description":"\u003cp\u003eWhy do so many new products fail in the market?\u003c\/p\u003e \u003cp\u003eWhat causes schedule and cost overruns?\u003c\/p\u003e \u003cp\u003eHow can products be developed right the first time?\u003c\/p\u003e \u003cp\u003eUnlike books focused solely on speeding development or cutting costs, \u003ci\u003eBlind Spots: Why Product Development Projects Miss Their Targets\u003c\/i\u003e reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.\u003c\/p\u003e \u003cp\u003eBy the end of this book, readers will understand:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tWhy unjustified optimism causes many new products to fail and miss their targets. \t\u003c\/li\u003e\n\u003cli\u003e \t\tHow incentives, assumptions, and human behavior drive unrealistic forecasts. \t\u003c\/li\u003e\n\u003cli\u003e \t\tProven steps to identify and prevent failure before it occurs. \t\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAnd be able to:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tDevelop products that truly meet customer needs. \t\u003c\/li\u003e\n\u003cli\u003e \t\tHit market launch dates, budget goals, and performance targets. \t\u003c\/li\u003e\n\u003cli\u003e \t\tStay ahead of projects instead of reacting to crises. \t\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eDrawing on decades of cross-industry experience, Paul Streit shares insights, strategies, and tools you can apply immediately.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":55571691045208,"sku":"9781637429068","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781637429068_56c83d4c-ff3e-41cd-abfb-6154085d0ace.jpg?v=1777988764","url":"https:\/\/agendabookshop.com\/products\/blind-spots-3","provider":"Agenda Bookshop","version":"1.0","type":"link"}