{"product_id":"brains-versus-capital-entrepreneurship-for-everyone-lean-smart-simple","title":"Brains Versus Capital - Entrepreneurship For Everyone: Lean, Smart, Simple","description":"\"Gunter Fatlin, himself a very successful entrepreneur, has written an inspiring book which can act as a guide to all those seeking to make the most of their talents — enabling them to establish their own company.\"Muhammad Yunus2006 Nobel Peace Prize laureate Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own \"idea-masterpiece\" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to \"The Tea Campaign\" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.","brand":"World Scientific Publishing Co Pte Ltd","offers":[{"title":"Default Title","offer_id":32093114400851,"sku":"","price":43.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9789813234611_5d619602-3a57-4df7-bc19-9713eb48b965.jpg?v=1777592725","url":"https:\/\/agendabookshop.com\/products\/brains-versus-capital-entrepreneurship-for-everyone-lean-smart-simple","provider":"Agenda Bookshop","version":"1.0","type":"link"}