{"product_id":"brand-global-adapt-local-1","title":"Brand Global, Adapt Local","description":"\u003cp\u003e\u003cb\u003eHow can you scale a brand globally while staying true to its core?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBrand Global, Adapt Local\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts \u003cb\u003eKatherine Melchior Ray\u003c\/b\u003e and \u003cb\u003eNataly Kelly\u003c\/b\u003e, it shares proven frameworks, examples, and actionable tools from world-leading companies including Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott.\u003cbr\u003e\u003cbr\u003eBy exploring how top brands balance consistency with cultural adaptation, this book equips you to implement strategies that build credibility, strengthen audience connection, and optimize performance across regions. You will learn how to:\u003cbr\u003e- Develop a global mindset that fuels innovation and market growth\u003cbr\u003e- Apply cultural insight to create locally relevant brand strategies\u003cbr\u003e- Interpret and act on international market data with precision\u003cbr\u003e- Localize campaigns without losing your core brand identity\u003cbr\u003e\u003cbr\u003eWith detailed chapters and real-world examples, \u003cb\u003e\u003ci\u003eBrand Global, Adapt Local\u003c\/i\u003e \u003c\/b\u003ehelps you apply strategic principles to achieve measurable results, elevate your professional profile and shape your career in international marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e strategy, principles, cultural insight, brand localization, global marketing, career development\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54260365918552,"sku":"9781398619821","price":63.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398619821.jpg?v=1780030869","url":"https:\/\/agendabookshop.com\/products\/brand-global-adapt-local-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}